“Chris Murphy Advisory was engaged by the Australian feedlot Industry to develop a strategic approach to the communication and adoption of the National Feedlot Accreditation Scheme (NFAS); our industry’s quality assurance program underpinning the production of certified grain fed beef. Chris and his Team assessed our needs by undertaking a situation analysis which then informed delivery of a co-designed communication and adoption strategy. The execution of the subsequent implementation plan has resulted in the delivery of highly relatable collateral tailored to our audience and in line with our key messages and goals for the Scheme. As a result, we have seen an improved branding and awareness of the Scheme and very encouraging levels of participation, engagement and understanding.”

– Christian Mulders – CEO, Australian Lot Feeders’ Association

“Chris was engaged by Lactanet and several other dairy service organizations around the world to develop a Business Plan for an international data exchange service. The Business Plan was well-written, comprehensive and identified the critical success factors for establishing a new entity. Subsequently, Chris took on a leadership role to manage the establishment of the business, including overseeing the coordination of technical, commercial, legal and governance aspects of the process. Chris’s attention to detail, preparation and diligence was evident in managing this complex process across multiple countries and multiple personalities.”

— Neil Petreny – Chief Executive Officer, Lactanet Canada

“The Soil CRC had a need to connect with industry partners and potential investors in a professional, systematic, organised manner to develop business opportunities for the Soil CRC. Chris has been able to deliver this service with the flexibility, responsiveness and professionalism that we needed, proactively creating connections, following up on leads, and managing business relationships on behalf of the Soil CRC to my total satisfaction. It has been good to have Chris associated with the team at the Soil CRC and I recommend him to others who might be looking for a similar service.”

— Michael Crawford – Chief Executive Officer, Soil CRC

“Chris was brought in to undertake a review of the operation and resourcing of the Chicken Meat Research Program at Agrifutures Australia. Chris undertook an extensive review through interviews, reviewing past and current performance and strategy documents. Chris provided a clear and objective analysis and review as well as a number of recommendations to streamline process and improve resourcing for the program. Many of the recommendations were implemented immediately following the review and more changes are planned for the program based on this review. I highly recommend Chris.”

— Georgie Townsend – Research Manager, AgriFutures Australia

“It was a pleasure bringing Chris on board to lead the development of the Pasture Trials Network Phase 2 Business Plan. Chris' attention to detail, ability to complete the work within the stated timeframe and in-depth knowledge of the subject area helped to create a robust and comprehensive Business Plan for the organisation. We look forward to engaging Chris again to undertake future work in this area.”

— Osman Mewett – General Manager, Australian Seed Federation

AgriFutures Australia recently contracted Chris Murphy to complete a review of how the business currently invests and participates in extension and adoption across the levied industries, emerging industries, and national rural issues programs. Chris is a highly skilled extension specialist and was selected for the task due to his expert knowledge of extension strategy and his realistic approach towards achieving adoption of research on farm. From the outset Chris provided impeccable service. The quality and useability of Chris’ report and recommendations demonstrate his understanding and commitment to the Australian agricultural industry, and the enormous benefits that can be seen through effective extension strategies.

- John Harvey – Managing Director, AgriFutures

“As a customer, I know Chris Murphy's work as project manager, and business developer. Chris is competent, efficient and pleasant to work with. I can only recommend others to make use of the skills Chris has.”

— Niels Henning Nielsen – Managing Director, Registrering og YdelsesKontrol (RYK)

DairyNZ engaged Chris Murphy Advisory to undertake a review of their approach to supporting practice change and farmer connection through their investments. The work completed was of an extremely high standard and delivered a clear understanding of the issue and a detailed path forward in three written reports including an implementation plan. The work was undertaken by reviewing a range of documents, interviewing key personnel, and facilitating an internal working group. He was able to distill a complex and long-standing problem into a series of challenges and frameworks that would help us to achieve a better outcome. I would have no hesitation in recommending Chris to other organisations as a strategic advisor and consultant to address complex system and extension design challenges.

- Jenny Jago - Strategy and Investment Leader (Farm Performance), DairyNZ

Chris Murphy has supported DataGene on a number of fronts over the past two years. He provided practical insights and assistance into the development of DataGene’s 5-Year Strategic Plan and Annual Operational Plan. He also worked with stakeholders to refresh the herd improvement industry strategy.  His ability to distil complex concepts into well-defined areas of focus, combined with his clear writing style, ensured all of these documents were logical and valuable. Chris has also provided ongoing management support including authoring Board papers and funding applications, developing business proposals and business requirements documentation, and other aspects of business development. I highly recommend Chris’s services to others as he is easy to work with, action-orientated and pragmatic.

- Matt Shaffer – Chief Executive Officer, DataGene